On effective movie promotion

So here’s something that I’ve never seen before. The movie theater played the trailer for “The Lego Batman Movie” while we waited for “The Lego Batman Movie” to start. Additionally, there were a barrage of Chevy commercials featuring scenes from Warner Bros’ new movie “The Lego Batman Movie” interspersed among the pre-show entertainment for “The Lego Batman Movie”.

In other news, I liked Warner Bros’ new movie “The Lego Batman Movie” sponsored by Chevy.

Fall Failing

Is anyone really surprised about what’s happening this fall? Apparently being famous isn’t enough to just waltz in and take over the game. The guy wasn’t even good at his old job! But take the prospects of TV viewers and page clicks combined with weak competition, and here we are. I keep waiting for someone to just admit it’s all a publicity stunt. I’m afraid even after the guy flames out this fall, he’ll be back on TV and never fully go away.

Yeah, Tim Tebow is looking really bad in the Arizona Fall League.

Wait, who did you think I was talking about?